Before you hire just any photographer for your next corporate event you might want to reconsider. Hiring a professional event photographer can be more beneficial for your business or cause than you realize. Taking stunning images is not the only qualification you should be considering when hiring your next event photographer.
Why is it so important for you to choose the right corporate photographer? The images captured during the event will be a clear representation of your brand. Professionals already understand this and have a wide range of skills that allow them to uniquely capture the event to perfectly fit with your company’s public image. When you skimp on your event photographer you will ultimately be missing out on some useful promotional or marketing material that can better relate to your target audience.
Hiring a professional event photographer will make all the difference. Most corporate events will have various elements that will make it a success. From outdoor shots, keynote speakers and indoor shots of individuals and groups of people, all these elements you will want to have captured. You want to ensure that your event photographer can easily and quickly make the necessary adjustments to be able to get the perfect shot in all these settings.
Depending on where your event is taking place will also need to be a factor when choosing your photographer. Is your event in a brightly lit convention center? Will the photographer need to be prepared to take shots in dimly lit areas? Will there be a red carpet like affair that they will require them to capture guests as they enter the event? Take the time to search out the right photographer that has the experience in shooting an event that is similar to the one you will be hosting.
All the experience in the world does not equate to the photographer being able to take photos in a way that fits in with your brand or image. Choose a photographer that has a knack for being in the right place at the right time and one that does more than just walk around the event clicking away. The photographer should have a portfolio that demonstrates their ability to capture different perspectives and angles.
Just as all events are different so are the photographers that work these events. You want to make sure you hire a photographer that will be able to mesh in with the type of event you are holding. Most corporate events are formal and in turn, your photographer should understand the importance of keeping up a professional appearance at all time.
All professional photographers will have a portfolio for you to access and look through, some will have physical print books to look over on the spot as well as a website of their previous work. It is vital that you take the time to look at the variety of images the photographer is capable of capturing. This will help you better decide if the images they take will be ones that you want to represent your company.
It is always a good idea to have a short shot list for the photographer to reference for the event. If you know that you will be using the images specifically for social media or marketing campaigns, you want to go over this with your photographer. This not only ensures that they are on the same pages as you, but also will set what you expect from the photographer. The most professional event photographers will already know how to capture the right images intended for various uses, but some will do better knowing your intentions ahead of time.
You also want to make sure you go through a quick rundown of what will be taking place during the event. Are there key speakers you want to make sure they capture, specific areas they should be more present in, or any surprise awards they will need to be in position for? You want to make sure the photographer knows where they need to be and when they need to be there.
This is one area many businesses tend to overlook, but you want to make sure you and your photographer agree on how the images from the event can and will be used. Press releases, social media, promotional materials? These are all key places you are probably planning on using the images from the event for and you do not want to run into any legal issues because you did not give credit to the photographer. This can lead to not only wasted time but, if you already have the materials printed will be a huge waste of money as well.
One final thing to consider when choosing your next event photographer is finding one that fits with your brand that can allow you to build a relationship with them. You don’t really want to be bothered by having to go through this process every time you hold an event, so finding a photographer that you feel you can work with again and again is an ideal option. Choosing someone that you can communicate with and one that can provide you with the images you desire will also lead to you having a more consistent look for you marketing material, which in turn will only strengthen your brand’s image.
Indigo Events has meticulously crafted the skills necessary to capture various corporate events of every size. Charity events, holiday parties, grand openings and conferences; you can trust Indigo Events to uniquely capture all the details in a sophisticated and stylish manner.
