A speaker on stage presents to an audience at a tech-themed event, with vibrant blue and purple lighting and geometric decor enhancing the setting. Professional headshots capture the energy and excitement, immortalizing the cutting-edge atmosphere of the gathering.A speaker on stage presents to an audience at a tech-themed event, with vibrant blue and purple lighting and geometric decor enhancing the setting. Professional headshots capture the energy and excitement, immortalizing the cutting-edge atmosphere of the gathering.

Product launch video showcasing
Ada’s exciting Spring 2024 updates

Ada is a leading AI-powered customer service automation platform that helps enterprise businesses deliver faster, smarter, and more scalable support. Their no-code platform empowers non-technical teams to launch intelligent AI Agents that automate customer interactions across channels. For the past three years, Indigo Events has partnered with Ada to bring their product updates to life through by creating high-impact product launch videos.

The most recent video was shot at Preto Loft by Mint Room, our sister company and go-to creative space for photo and video shoots, giving us complete control over lighting, styling, and brand consistency—all within our extended network of production capabilities.

Our support included:

  • A detailed pre-production process including strategy sessions, location scouting, creative planning, and assembling a dedicated production team
  • Strategic concept development aligned with Ada’s brand vision and product narrative
  • Clear communication with Ada throughout all stages—from scripting and scheduling to on-set execution and post-production feedback loops
  • End-to-end video production, capturing product functionality, team interviews, and branded workplace visuals
  • Comprehensive post-production services, ensuring narrative clarity and visual polish with a fast turnaround to meet the launch timeline.
  • Deliverables tailored for multi-platform use, including web, social media, and internal communication

Check out the video below!

The final product launch video built excitement, earned trust, and clearly communicated the value of Ada’s new capabilities to both technical and non-technical audiences. We’re proud to be Ada’s trusted partner for product launch, business and event content, and are excited for our next big reveal with them later this month.

Learn more about our business videography services or
contact us for a quote for your next project.

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