Equinox Payments has a reputation for delivering seamless and secure payment acceptance solutions to its clients. For over 50 years, they have offered cutting-edge, future-forward payment technology coupled with world-class customer service. So when their creative agency Good Eggs & Co reached out to us for help with their corporate lifestyle photography, we jumped at the opportunity.
The ask? Equinox Payments was revamping its website to create a cleaner, more polished, and professional feel that better aligns with its reputation and audience. They wanted images that highlighted not just their seamless POS system, but also the human interactions around it. Capturing authentic moments was a perfect fit for us—so we got to work!
We created a human-centred story by photographing people interacting directly with Equinox Payments’ POS systems at a local pharmacy. We spent three hours capturing a number of scenes, all of which showcased how easy and effortless the brand’s POS systems are to use, as well as the different ways they can be utilized by both customers and cashiers.
The result? A beautiful set of corporate lifestyle photos that fit seamlessly into Equinox’s new website while giving customers a better understanding of the brand and its product.
