Why You Need Video Production for Your Next Event
Videos do more than just show your products, services, or venue. They engage the viewer completely through sight and sound to capture not just their attention but their emotions. With more people using their smartphones to instantly access and view videos, every business should be considering the benefits of video marketing. It doesn’t matter the industry you are in, the product or services you supply if your company holds an event or you are an establishment that host a number of events a year then you should be using video marketing to promote your business.
Who should consider video marketing?
Hiring a professional video production team to document your event can be rewarding in a variety of ways. Capturing the event will allow you to use the footage in a number of ways for marketing and more. These events are a great way to capture the company’s culture and allow others to see more of a behind the scenes of your business.
Venue owners should also consider hiring a professional video production term when an event is held there. While the event coordinators may have photographers of their own videographers the footage they capture is footage they are going to use. If you hire the videographer then you now have your own footage that you can use to promote and highlight your venue. This can be incredibly beneficial if there is a well-publicized or well-known company holding an event at your space. You can use the highlights from the footage to include in your own marketing videos that are able to capture new customers.
Why Use Video Production?
Serves as a reminder
The footage captured from any event is a great way to remind your audience not just about your business but also about the great time they had at the event. You can include a short video recap of the event to include in newsletters or emails. As a venue owner, short video clips of events held in your space can be a great way to show your venue in a new light. All those potential customers that have been debating whether or not your venue is the right space for their event might just have the mind made up once viewing one of your event videos.
Including these event videos on your social media platforms is also beneficial. Social media can put your video in front of a whole new audience with viewers being able to easily share content. Additionally, people are more likely to stop and watch a video that has been posted then they are to read a post with just an image.
Videos allow you to follow up with your audience as well. Since videos can be easily embedded into emails and on social media they can be used to follow up with guests. This creates engagement, interest and strengthens customer loyalty.
Can be used to promote upcoming events
What is the best way you can get people excited about an upcoming event? By showing them a clip of past event you have hosted. Videos allow for people to see exactly what it will be like when they attend the event. They get a look at the décor, people, entertainment, food, and atmosphere prior to the event date.
Can be used for sales promotions
It should be no surprise that video marketing can have a huge impact on your sales. When you include video on the homepage of your website people are more likely to buy from you. But, you don’t want to keep up the same introductory video you’ve been playing on your site for years. Using the video footage from a recent event allows you to give your website an update and a way to intrigue potential customers.
You might not see the value in capturing the events you host or that your venue hosts but they can bring in a huge return on your investment. These videos can be used in a variety of ways online which will capture viewers attention, leave them wanting to know more and even be the reason someone does business with you. Hiring a professional video production company to ensure you get the best quality video and that you get the best shots from the decoration to guests.