There are many elements to consider when it comes to website design, most of which are often neglected until it’s actually time to re-brand or redesign your website. The one area many companies and brands overlook is the importance of photography and visual elements showcased on their website. It doesn’t matter what industry you are in, whether you are a small business owner or a real estate professional, visual elements have a significant impact on the overall success of your business. Visuals on your website can impact your bounce rate, viewer attraction, authenticity and overall brand awareness.
Why Invest In Professional Photography For Your Newly Redesigned Website?
Improving Bounce Rate
Why should you spend a little extra to showcase professional images on your website? It’s simple, clear, beautiful, and unique images attract more people. Having eye-catching images not only attracts more viewers, it encourages them to spend more time on your website. Using original photographs that show real clients, employees, and detailed images of your products capture more attention and interest than stock photos or generic images. For real estate professionals, this is especially important, having clear, crisp images of the properties or projects you are working on can make the difference between someone working with you or working with someone else. In most cases, if you don’t have professional images your visitors will look elsewhere. The best way you can increase views, as well as increase the length of time visitors spend on your page, is by using professional photography.
Branding Compatibility with Social Media
The images on your website can be used on your social media platforms as well. High-quality photography used in redesigning your website can improve your branding efforts across all your online platforms. If you use low-quality images on your social media accounts you are less likely to get shares, likes, or visits to your website. Using professional images on your social media accounts will keep the consistency in your branding. The colors, logo, images and other visual elements should all be consistent and look the same to someone who views you on social media and then visits your website.
When it comes to redesigning your website you want to take two things into consideration, the look and the feel of your website; both of which will help strengthen your brand awareness. First, the look of your website will have a major impact on your brand. The look of your website should give viewers a clear idea of who you are and what your business stands for, allowing you to be more authentic to in turn attract your ideal audience. The look includes all the visual elements you display and use in your branding. The colors and logo should be consistent throughout your online presence as well as your offline marketing. The colors of your logo should be the same in all areas and the images you use should be of the same quality. When it comes to photography for the website redesign, professional images allow you to maintain a consistent look with your business, helping clients to easily identify you.
The feel of your website relates to the experience the user has when they visit your website. How well does your website perform? How easy is it for visitors to navigate your website? How should a visitor feel when they come to your site? How your website runs, operates and looks will impact the impression your visitors have, which can impact whether they choose to work with you or not.
Standing out in any industry can be a challenge, but it is one of the surest ways you can grow your business. Being authentic is vital when it comes to standing out from competitors, which can be done through the images you use on your website. Surprisingly, many business owners and professionals neglect to see the value in using professional photography when it comes to their website redesign. They spend thousands of dollars on the site design but then use generic images that are easily forgotten and can actually make you look unprofessional. In order to appear more authentic, you need to utilize original and professional images on your website as opposed to stock images helping you to stand out and allowing your visitors to remember you, your brand and company.
Connect with Local Markets
Focusing on photography for website redesign lets you better connect with your local market. Professional images on your website will give your visitors something they can connect with. Real estate professionals can easily use images to showcase specific areas in a neighborhood or community that will resonate more deeply with the local community. The images you choose to use on your website help you to connect on a deeper level with the local market.
Redesigning your website should draw in more visitors and one of the best ways to accomplish this is through professional images. Custom images that reflect your business values and strengthen your brand awareness are vital for standing out in your industry.
Website Redesign By BLACK29 GROUP