While you are working with your graphic designer to get the layout just right for your business website, you also want to consider how images will enhance the overall look of your site. With the right design and images, you can create an eye-catching site that not only draws your viewers in but will also convert these viewers into loyal customers.
How Does Corporate Photography Benefit Your Website?
The images on your company site have a bigger role than just showing your products. When you work with the right professional corporate photographer your business can really stand out in the sea of your competitors. You want your site to appeal to your target audience in a way none of your competitors can do and this can be accomplished with the right photography. Just how can the images on your site have such an impact on your conversion rates?
- Helps tell your story.
- Strengthens your brand.
- Allows your viewers to see themselves using your products.
- Keeps your viewers interested and engaged.
As you can see all these elements alone are great for your business, but by utilizing a professional corporate photographer you can reap the benefits from all these areas and more which means higher profits for your business. Just having any images on your site won’t do the trick, though.
If you want to maximize your conversion rates you need better images! People are going to pay more attention to the images you have on your sight before they read any of the content. If your images are not eye-catching, professional or intriguing than your viewers are not going to waste time getting to know much else about what your company is or what it has to offer.
Image Essential For Your Website
If you want to maximize the conversion rates on your site you want to ensure that you have at least the basics of necessary images. While many companies chose the convenient stock image route this often hinders your conversion. You want your images to be unique and true to your brand and not one that your viewers are going to stumble upon on any other site. Knowing where and what type of images to display on your site will help you boost your rates.
The Attention Shot
These images are found on the “About us”, “What We Do” pages as well as the banner on your homepage and the image on your landing pages. It simply captures the viewer’s attention and appeals to them in an emotional or thought-provoking way. Why is this effective at maximizing your conversion rates? When done correctly the attention shot, also known as the hero shot will show how your company solves a specific problem that your viewer relates to.
Every company needs a portfolio. Whether it is the products you supply or previous work you have done you need a clean, professional portfolio to show your best work. If you provide a service your portfolio will essentially be part of your “Our Clients” our “Previous Work” pages. This is one of the best ways spark more intrigue into your viewers and encourage them to learn more and buy.
If you are selling products than you want to have a range of product views for your audience to look at. You also want to consider having images that show your product in use. Your professional photographer will be able to work with you to get the necessary shots that will put each of your products in the best light that will encourage your viewers to convert.
You want to show who is a part of your company. No matter what type of industry you are in your viewers will want to know the people they will essentially be working with. When people are choosing your company or product they are doing so more than just for the fancy features you offer. They are looking at the people they may have to interact with and making a quick judgment if these are individuals they can trust. Your corporate photographer will make it easier for your target audience to see themselves building a relationship with your people and company.
One last thing to note. When your website displays high-quality images this also increases chances for your content to show on top of the search engines. Since much of the internet world is putting more emphasis on visual content this can increase traffic to your site by at least 60%.
Whether you want a few images to give your site design a completed and polished look or you want to continuously add images of your products or work you’ll want to work with a professional corporate photographer for the best and most profitable results.